James Hewetson-Brown founded Wildflower Turf in 2003. With 20 years expertise in high quality lawn turf production, he wanted to find a solution to the problems faced by the landscape industry when growing wild flowers from seed. He went on to create the UK's first, soil-less growing system for wildflowers to meet the demand for superior quality, ready-made wildflower meadows without the establishment problems associated with traditional seeding methods.
James has developed a practical and pragmatic approach to his wild flower thinking that ensures success. From gardens to parks, he has helped develop and consulted on many iconic wild flower spaces, giving him a unique insight into the realistic requirements for successful results. In 2016, in conjunction with Filbert Press, James published a book detailing his thinking and ideas on developing stunning wildflower spaces.