This course is one of a series of five courses aimed at practising artists and makers, as well as those who are keen to move their practice onto a more professional platform.
Georgie Newbery is a flower farmer and florist who has built her successful business entirely through using social media. On this course she will show you how and why you too can build a useful social media following.
The aim is to make you feel confident about posting on your chosen social media channels, knowing that your posts will bring you business, good publicity and collaborations.
Focusing on Facebook, Twitter and Instagram, you will learn:
• how and why posting on social media can transform your marketing.
• how to make a strategic plan to get you noticed, increase your number of followers, potentially bring you colleagues and peer group businesses with whom you can successfully collaborate, and help you find the press contacts who might be interested in what you do.
• photography tips, styling, and why you’ll always get more traction with a post if it has an image to go with it.
• about hashtags, and why they are worth following and using.
• tips to make your posting and responding less time consuming while bringing you lots of new customers.
• how and why you don’t need to spend a great deal of money advertising to bring customers to you.
• pitfalls to avoid.
By the end of the session you should feel confident about posting on social media, and that your posts are relevant to your business and will bring you customers/press. You will be keen to start photographing your work so that you can tell your story consistently, regularly, in a way to bring you new followers who engage with you and keep engaging as time goes by.
Georgie Newbery uses Twitter to find her press contacts, her Instagram to talk to a younger demographic, and her Facebook to sell every day bouquets of flowers to people she calls ‘Grown Ups.’ Over ten years she has learned to play her social media platforms to the advantage of her business, while also keeping her engagement fun, and avoiding losing herself down rabbit holes of other people’s social media posts. Through social media she has done flowers at Chelsea Flower Show, given talks at The Garden Museum, achieved book contracts, found masses and masses of press coverage, and made friends and customers, as well as building relationships with colleagues and collaborators with whom she works on projects throughout the year. And she does all this in no more than half an hour a day. Without social media she would have no business. Come and find out how she does it.
09.15 – 09.30 All students to join via Zoom
09.30 – 10.45 Introductions, presentation from Georgie on the different social media platforms
10.45 – 11.00 Break
11.00 – 12.30 Q+A session – a chance for everyone to ask questions relevant to their own practice.
Please note the session will be recorded and shared with you, along with notes following the course.
Please read and familiarise yourself with the the Zoom joining instructions emailed to you with your course confirmation before the course starts. Be ready to start at 9.15am on the day with your computer set up and ready as detailed in the guidance notes emailed to you with your booking confirmation.
If you prefer not to be shown in the recording, please turn you camera off and amend your Zoom name before the recording starts at 9.30am.
What skill level do I need to take a course?
Our online courses are each given a level of study to ensure you pick the right course for you;
Beginners - Suitable for those with little or no experience of the subject
Intermediate – If you have taken a related course or have existing skills
Suitable for all - With content that can be engaged with on different levels.
What format does the course take?
Our online live-streamed courses run each day from 9am-5pm.
After admitting all students to Zoom between 9am-9.15am, the tutor will introduce the course at 9.15am promptly and give a demonstration or warm-up exercise with a chance to ask questions before independent study with tutor support. This pattern is followed throughout the day as additional tasks are introduced, concluding in the final session with a round up and discussion on next steps.
Is the course taught live?
Yes, the course is taught live via Zoom.
Will the course be recorded?
No, the course will not be recorded.
How many people will be on the course?
There are a maximum of 10-12 places for most courses, depending on the subject. Some lecture courses may take more students.
How do I sign up for a course?
Follow the online booking process to sign up for a course.
Can I use a College gift voucher for online courses?
Yes, simply enter the gift voucher code at the online checkout.
How do I access my course?
You will receive a link and password to access the course email, typically within two working days.
What do I need to set up or prepare before the course starts:
Find yourself a quiet place to work, away from background noise and distractions during the core teaching times. Prepare a workstation, ideally with a good sized work-surface or table, adjacent to your computer, and with enough space to layout your assembled materials and tools ready for the start of the day. Also assemble any materials listed on the course details which will not be supplied in any materials kit sent to you, if included in the course. (If your course includes materials, this will be clearly stated in the course materials section above).
Ensure you read and familiarise yourself with the Zoom joining instructions emailed to you with your course confirmation before the course starts. We recommend doing this several days in advance to avoid technical issues on the day.
What computer set-up will I need to take a course?
You can join a zoom meeting on a computer or laptop – Mac, PC – with Internet connection, a webcam, microphone and speakers (usually in-built). You need high speed Wi-Fi with full bars signal that doesn’t drop out Internet connection and a modern internet browser (see "What Web Browser do you recommend" below).
You will need an email account to sign up for a course and an up-to-date web browser.
To join the course simply click on the link in your confirmation email and follow the instructions on the screen. You can access Zoom via the web browser or app. For help joining a meeting see Zoom support here
It is also useful to have the following close to hand - a secondary device to join via the Zoom link is recommended if possible to assist sharing your work in progress during the day (eg a smartphone with in-built camera or ipad/tablet), if possible.
Some of the course resources may be presented as PDF files, which will require a PDF viewer such as Adobe Reader.
What web browser do you recommend?
PC users – Chrome 30+, Firefox 27+, Edge 12+, Internet Explorer 11+ are supported.
Mac users – Chrome 30+, Firefox 27+, Safari 7+ are supported.
Please be sure to keep your browser updated. If you need to upgrade your browser, go to your browser manufacturer's website and download the most recent version.
Phones and tablets – download the Zoom mobile app from the App Store (iPhone) or Google Play (Android).
We recommend setting up and testing Zoom a few days in advance of your course to ensure you do not have problems on the day. If you have checked the technical requirements above and are using a suitable browser but the problem persists, email firstname.lastname@example.org (Monday-Friday, and for courses held on Saturday or Sunday, 8.45-9.15am only) with the details of your problem (including a screenshot if useful) for advice.
I’ve lost my login details, what do I do?
If you have deleted your login information please contact email@example.com (Monday-Friday, and for courses held on Saturday or Sunday, 8.45-9.15am only).
I’ve changed my mind and no longer want to do this course, what can I do?
Please contact firstname.lastname@example.org immediately if you have changed your mind, within 14 days of booking. Please also refer to our Terms and Conditions when booking. If your course includes multiple units, by booking you are committing to attend all unit dates listed in the course description, no alternative dates or refund can be offered for any that you are unable to attend. For any other queries about online courses please contact email@example.com.
For courses that included a posted materials pack: (this will be stated clearly in the course materials list above). Please only book this course online if you live on the UK mainland. The costs included in the course fee do not cover areas outside of the UK mainland. See note below.
Can I do this course if I live overseas?
If you live overseas (including Northern Ireland, Scottish Highlands and Islands, Channel Islands, Isle of Wight and Isle of Man), please email the Bookings Office firstname.lastname@example.org with your address and contact details, do not book the course online. Our team will then ascertain whether we are able to post the materials to you and, if so, the additional cost. We will then let you know and you can decide whether or not to go ahead with the booking. Please note that delivery of the materials box to an overseas address may also take longer.
What is included in the materials pack?
Included materials are listed in the ‘Course materials’ section above.
When should I expect to receive my materials pack?
Your pack will be posted to arrive 1-2 days before your course starts. It will be delivered by courier. Boxes are usually larger than letterbox size and the courier may contact you via email with delivery information. Currently, these can only be posted to mainland UK addresses - please see note above if you live overseas.
Who do I contact if I haven’t received my materials pack or it is missing an item?
Please contact email@example.com (Monday-Friday) within two days of the course start date. If the original delivery is failed or refused and returned to the College, you will be responsible for paying any additional charges for re-delivery.