Live online course – Finding your place in the market with Beatrice Mayfield

Live online courses

Ref: SCW11112

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About this course

Develop an understanding of the different markets within the craft sector and where your work fits. Looking at your own practice, plan a strategy for how your work might reach your desired audience.

Delivered in a live session via Zoom on the date shown.

Course Description

This course is programmed as one of a series of five courses aimed at practising artists and makers who are keen to move their practice onto a more professional platform. 

Develop an understanding of the different markets within the craft sector and where your work fits. Looking at your own practice, plan a strategy for how you might take your work into these and reach your desired audience.

The craft sector contains a range of markets from the craft stall to high end gallery. The ways of selling and routes into these are equally broad. It can sometimes seem overwhelming to try and find the right one for your work.

Over the day we will look at the range of different markets and the type of work that fits well into these, the price points that fit and the routes into these from the point of view of your own practice. 

 The day will be broken up into various sessions exploring: 

• Overview of the craft sector and it’s worth to the economy 
• UK and international markets
• Routes into different markets and ways of selling
• Pricing your work
• Reaching a new market once established in one or changing markets completely
• Developing a routes to market strategy 

By the end of the day you will have a greater knowledge of where your work fits and identified different markets you might place it in. You will have begun to develop a plan of action to reach these, looking at timescales and understanding the growth needed within your own practice. 

This day will be useful whether you are starting out in your practice or if you already have an established one, but are trying to reach out to new audiences.

Beatrice Mayfield has a broad background in arts administration and in particular Professional Development for applied artists at all stages of their careers. She worked at the Crafts Council for 10 years running their support programmes for makers, from start-ups to established practitioners. During this time she gained a strong knowledge of the Craft market both in the UK and Internationally. She is an experienced mentor to makers, supporting them to grow their businesses, develop new ranges and reach new markets

Daily timetable
09.00 – 09.15     All students to join via Zoom
09.15 – 10.45     Introductions, presentation,Q+A and independent study,
10.45 – 11.00     Break
11.00 – 12.45     Presentation,Q+A and independent study,
12.45 – 14.00     Lunch
14.00 – 15.45     Presentation,Q+A and independent study,
15.45 – 16.00     Break
16.00 – 17.00     Plenary and next steps

Course Materials

What you need

Please read and familiarise yourself with the the Zoom joining instructions emailed to you with your course confirmation before the course starts. Be ready to start at 9am on the day with your computer set up and ready as detailed in the guidance notes emailed to you with your booking confirmation.

To enable you to share your work effectively during the course, we recommend that you either

1. Use your smartphone, ipad/tablet or a digital camera to take images of your work during the course, to download these to your computer’s desktop, so that you can easily use the Share screen option in Zoom, to show your work when necessary. 
2. Alternatively, join the course via the Zoom link from a secondary device to assist sharing your work in progress during the day (e.g. a smartphone with in-built camera or ipad/tablet, though please ensure the sound is turned off on this device to avoid sound interference).

You will also need to have: 
Writing equipment – pen/paper, laptops/i-pads etc or whatever you feel most comfortable with for taking notes
Images of current bodies of work or be able to access websites to share
Images of any new bodies of work being created or work in progress to share
Any exisiting marketing materials, including artists statements 
Any existing price lists
Current CV if you have one


What skill level do I need to take a course?
Our online courses are each given a level of study to ensure you pick the right course for you;
Beginners - Suitable for those with little or no experience of the subject
Intermediate – If you have taken a related course or have existing skills
Suitable for all - With content that can be engaged with on different levels.

What format does the course take?
Our online live-streamed courses run each day from 9am-5pm.

After admitting all students to Zoom between 9am-9.15am, the tutor will introduce the course at 9.15am promptly and give a demonstration or warm-up exercise with a chance to ask questions before independent study with tutor support.  This pattern is followed throughout the day as additional tasks are introduced, concluding in the final session with a round up and discussion on next steps.

Is the course taught live?
Yes, the course is taught live via Zoom.

Will the course be recorded?
No, the course will not be recorded.

How many people will be on the course?
There are a maximum of 10-12 places for most courses, depending on the subject. Some lecture courses may take more students.

How do I sign up for a course?
Follow the online booking process to sign up for a course.

Can I use a College gift voucher for online courses?
Yes, simply enter the gift voucher code at the online checkout.

How do I access my course?
You will receive a link and password to access the course email, typically within two working days.

What do I need to set up or prepare before the course starts:
Find yourself a quiet place to work, away from background noise and distractions during the core teaching times. Prepare a workstation, ideally with a good sized work-surface or table, adjacent to your computer, and with enough space to layout your assembled materials and tools ready for the start of the day. Also assemble any materials listed on the course details which will not be supplied in any materials kit sent to you, if included in the course. (If your course includes materials, this will be clearly stated in the course materials section above).

Ensure you read and familiarise yourself with the Zoom joining instructions emailed to you with your course confirmation before the course starts. We recommend doing this several days in advance to avoid technical issues on the day.

What computer set-up will I need to take a course?
You can join a zoom meeting on a computer or laptop – Mac, PC – with Internet connection, a webcam, microphone and speakers (usually in-built). You need high speed Wi-Fi with full bars signal that doesn’t drop out Internet connection and a modern internet browser (see "What Web Browser do you recommend" below).

You will need an email account to sign up for a course and an up-to-date web browser.

To join the course simply click on the link in your confirmation email and follow the instructions on the screen. You can access Zoom via the web browser or app. For help joining a meeting see Zoom support here

It is also useful to have the following close to hand - a secondary device to join via the Zoom link is recommended if possible to assist sharing your work in progress during the day (eg a smartphone with in-built camera or ipad/tablet), if possible.

Some of the course resources may be presented as PDF files, which will require a PDF viewer such as Adobe Reader.

What web browser do you recommend?
PC users – Chrome 30+, Firefox 27+, Edge 12+, Internet Explorer 11+ are supported.
Mac users – Chrome 30+, Firefox 27+, Safari 7+ are supported.

Please be sure to keep your browser updated. If you need to upgrade your browser, go to your browser manufacturer's website and download the most recent version.

Phones and tablets – download the Zoom mobile app from the App Store (iPhone) or Google Play (Android).

What do I do if I experience technical issues?
Support setting up Zoom, including helpful videos can be accessed on their website here and support centre here.

We recommend setting up and testing Zoom a few days in advance of your course to ensure you do not have problems on the day. If you have checked the technical requirements above and are using a suitable browser but the problem persists, email (Monday-Friday, and for courses held on Saturday or Sunday, 8.45-9.15am only) with the details of your problem (including a screenshot if useful) for advice.

I’ve lost my login details, what do I do?
If you have deleted your login information please contact (Monday-Friday, and for courses held on Saturday or Sunday, 8.45-9.15am only).

I’ve changed my mind and no longer want to do this course, what can I do?
Please contact immediately if you have changed your mind, within 14 days of booking. Please also refer to our Terms and Conditions when booking. If your course includes multiple units, by booking you are committing to attend all unit dates listed in the course description, no alternative dates or refund can be offered for any that you are unable to attend. For any other queries about online courses please contact

For courses that included a posted materials pack: (this will be stated clearly in the course materials list above). Please only book this course online if you live on the UK mainland.  The costs included in the course fee do not cover areas outside of the UK mainland.  See note below.

Can I do this course if I live overseas?
If you live overseas (including Northern Ireland, Scottish Highlands and Islands, Channel Islands, Isle of Wight and Isle of Man), please email the Bookings Office with your address and contact details, do not book the course online.  Our team will then ascertain whether we are able to post the materials to you and, if so, the additional cost.  We will then let you know and you can decide whether or not to go ahead with the booking.  Please note that delivery of the materials box to an overseas address may also take longer.

What is included in the materials pack?
Included materials are listed in the ‘Course materials’ section above.

When should I expect to receive my materials pack?
Your pack will be posted to arrive 1-2 days before your course starts. It will be delivered by courier. Boxes are usually larger than letterbox size and the courier may contact you via email with delivery information. Currently, these can only be posted to mainland UK addresses - please see note above if you live overseas.

Who do I contact if I haven’t received my materials pack or it is missing an item?
Please contact (Monday-Friday) within two days of the course start date. If the original delivery is failed or refused and returned to the College, you will be responsible for paying any additional charges for re-delivery. 


Beatrice Mayfield

Beatrice Mayfield has a strong knowledge of the Craft market both in the UK and internationally, gained from working for various organisations including the Crafts Council. She currently delivers the Professional Practice units at the Royal School of Needlework and mentors makers, supporting them to grow their businesses.


Residential option available. Find out accommodation costs and how to book here.

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