Professional Practice Skills

Finding your place in the market with Beatrice Mayfield

Ref: S1D10416

Suitable for all

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About this course

Develop an understanding of the different markets within the craft sector and where your work fits. Looking at your own practice, plan a strategy for how your work might reach your desired audience.

Course Description

The craft sector contains a range of markets from the craft stall to the high end gallery, and the ways of selling and routes into these are equally broad. Gain a greater knowledge of where your work fits in the market, learn how to identify different markets you might place it in and start to develop a plan to reach them.

You will learn about the range of different craft markets, the type of work that fits into them, and the relevant price points from the point of view of your own practice.

The day will cover:

• Overview of the craft sector and its worth to the economy

• UK and international markets

• Routes into different markets and ways of selling

• Pricing your work

• Reaching a new market once established in one or changing markets completely

• Developing a routes to market strategy

Begin to develop a plan of action to reach new markets, looking at timescales and understanding the growth needed within your own practice. These skills are useful whether you are starting out in your practice or if you already have an established one, but are trying to reach out to new audiences.

Beatrice Mayfield has a broad background in arts administration and in particular Professional Development for applied artists at all stages of their careers. She worked at the Crafts Council for ten years running their support programmes for makers, from start-ups to established practitioners. During this time she gained a strong knowledge of the craft market both in the UK and internationally. She is an experienced mentor to makers, supporting them to grow their businesses, develop new ranges and reach new markets

This course is one of a series of five courses for artists and makers who are keen to move their practice to a more professional platform and develop skills to exhibit or sell their work.


Timetable for one day courses

Students should arrive by 9am for registration.

Classes are from 9.15 - 5pm

Lunch is included.

Course Materials


  • On this course the tutor will supply all of the materials including handouts and worksheets

What students need to bring

  • Writing equipment – pen/paper, laptops/i-pads etc or whatever you feel most comfortable with for taking notes
  • Images of current bodies of work or be able to access websites etc. via digital devices
  • Images of any new bodies of work being created or work in progress
  • Any exisiting marketing materials, including artists statements
  • Any existing price lists
  • Current CV if you have one


Beatrice Mayfield

Beatrice Mayfield has a strong knowledge of the Craft market both in the UK and internationally, gained from working for various organisations including the Crafts Council. She currently delivers the Professional Practice units at the Royal School of Needlework and mentors makers, supporting them to grow their businesses.

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