Gain confidence posting on social media and develop a strategy to achieve your goals and bring you business, publicity and collaboration opportunities.
Georgie Newbery is a flower farmer and florist who has built her successful business entirely through using social media, she will show you why to use social media and how to build an engaged following.
Focusing on Facebook, Twitter and Instagram, you will:
. learn how and why posting on social media can transform your marketing.
. make a strategic plan which will get you noticed, increase your number of followers, help you find press contacts and potentially bring you colleagues and peer group businesses with whom you can successfully collaborate.
. learn about photography, styling, and why you’ll always get more traction with a post if it has an image.
. discover hashtags, and why they are worth following and using.
. take home tips to make your posting and responding less time consuming while bringing you lots of new customers.
. see how you don’t need to spend a great deal of money advertising to bring customers to you.
. be aware of the pitfalls to avoid.
By the end of the day you will feel braver about posting on social media, confident that your posts are relevant to your business, and will be able to tell your story consistently and regularly, in a way to bring you new followers who engage with you and keep engaging as time goes by.
Georgie Newbery uses Twitter to find her press contacts, her Instagram to talk to a younger demographic, and her Facebook to sell bouquets of flowers to people she calls ‘Grown Ups.’ Over ten years she has learned to play her social media platforms to the advantage of her business, while also keeping her engagement fun, and avoiding losing herself down rabbit holes of other people’s social media posts. Through social media she has done flowers at Chelsea Flower Show, given talks at The Garden Museum, achieved book contracts, generated press coverage, and made friends and customers, as well as building relationships with colleagues and collaborators with whom she works on projects throughout the year. She does all this in no more than half an hour a day. Without social media she would have no business. Come and find out how she does it.
This course is one of a series of five courses for artists and makers who are keen to move their practice to a more professional platform and develop skills to exhibit or sell their work.
Timetable for one day courses
Students should arrive by 9am for registration.
Classes are from 9.15 - 5pm
Lunch is included.